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ITV London News

More British woman than ever, it seems, are determined to follow the lead of The Duchess of Cambridge since recent reports that Kate has a preference for natural birth preparation techniques that include hypnotherapy, Pilates and water birth. This has led to an immediate and significant boost in interest in the Natal HypnotherapyTM CD and MP3 collection which helps mums prepare emotionally and physically for birth using self-help, natural techniques.

Furthermore, there has been a 200% increase in monthly sales between May and June 2013, which, if this trend continues, could lead to this becoming a bumper year for UK Natal HypnotherapyTMCD publisher, Intuition Un Ltd., whose mission is to communicate to as many UK mothers as possible the value and ease of using this British hypnobirthing method to manage the fear and pain of childbirth.

In particular the best-selling, award-winning Effective Birth Preparation CD has become the new mamma must-have. In the first week of June, the CD become the number one best-selling pregnancy and birth title on Amazon following the peak in news stories relating to Kates birth preparations.

The Kate Middleton Effect has been intensified by additional broadcast coverage of the Natal HypnotherapyTM method, such as Beverley Turners glowing accolade on BBC Radio Five's The Bump Club. This celebrity presenter (wife of Olympic rower, James Cracknell), Daily Telegraph journalist and mum of three, named as her number one book for expectant parents Effective Birth Preparation: Your Practical Guide To a Better Birth, by Maggie Howell, author and director of Natal HypnotherapyTM. The Book has also won the Practical Parenting & Pregnancy Book of the Year Bronze Award in 2011/2012.

Maggie is the pioneering British clinical hypnotherapist that developed the Natal HypnotherapyTM method in 2000. She has also seen in the last six weeks a two-fold increase in enquiries for her antenatal hypnobirthing courses, run nationwide, and practitioner training which this March received the ultimate accolade of Royal College of Midwives accreditation. This gives mothers attending the courses the added reassurance that Natal HypnotherapyTM teacher training has been assessed by experts in the maternity field.

If our beautiful, blossoming Duchess has opted for using Maggie Howells home grown Natal HypnotherapyTM method, not only will she be promoting the Best of British, shell be in good company. Natal HypnotherapyTM is now British womens preferred method of hypnobirthing with more than 100,000 women already having used the cost-effective hypnotherapy-based method recommended by over 3,000 midwives. This method is the only one developed solely within the UK maternity framework, in partnership with UK midwives and other birth professionals including National Childbirth Trust (NCT) teachers and doulas (birth support partners). The NCT has featured Natal Hypnotherapy products in their catalogue for the last six years.

Building confidence in the bodys ability to give birth and helping women relax and manage their pain are just some of the positives that are echoed time and again by women using this method, such as:

It has been refreshing to dispel many of the fears surrounding labour and to retune my thinking to trust my bodys ability to give birth. I feel calm, focused and in tune with my natural instincts to prepare for the birth of our first child and to cherish the experience with my husband.
First-time mum

My first birth was an emergency C-Section after a very prolonged labour. I was very nervous about giving birth again and the consultant midwife recommended the CD to me. I listened to it as much as possible and it helped me relax generally and also come to terms with me having to give birth again and it being ok. By the time I was due, I listened to the CD right up to the day the contractions came, it gave me confidence and helped me to prepare by relaxing into it all. The birth went really well. Using yoga breathing and by my partner reminding me to relax (part of the birth hypnotherapy) I gave birth to a beautiful baby girl without any pain relief whatsoever. Second-time mum

Commenting on the recent phenomenon, Maggie Howell, said, Thanks to the potent Kate Middleton effect, more British woman than ever are now learning about the value of Natal HypnotherapyTM which uses natural birth techniques, including relaxation and deep-breathing, self-hypnosis and visualisation to prepare expectant parents both emotionally and physically for birth. In our eyes, shes already an icon of British motherhood and, on behalf of UK mothers, I am truly grateful.
Studies indicate that the Natal HypnotherapyTM method of hypnobirthing can result in reduced stress, fear and anxiety about labour, and better management of pain, which in turn results in less use of pain relief methods, less intervention during birth and, as a result, lower levels of post natal depression. Traditional ante natal education models have tended to lack this practical, personal and emotional support component.

The Natal HypnotherapyTM Collection is available at, where workshop locations, dates and booking advice can also be found, and from or from leading bookstores including Foyles and Waterstones.

BabyChannel Amanda Turner Webster interviews Maggie Howell and Chireal Swallow

BabyChannel Amanda Turner Webster interviews Maggie Howell and Chireal Swallow

The BabyChannel Amanda Turner Webster interviews Maggie Howell (with little Jacob making his first TV appearance) and Chireal Swallow, who gave birth vaginally without pain, to twins.

Chireals birth of twin daughters is an inspiring and amazing video to watch. You can see when she going into trance during contractions. This shows the power of women, especially with twins. She talks through the contractions and explains how she used Natal Hypnotherapy to give birth to twins without pain. It is flagged as hypnobirthing in the editing of the interview and Chireal used Natal Hypnotherapy.

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